Inbank Latvia’s CEO, Dainis Skrinda, shares proudly: “We closed 2025 with our highest-ever Inbank brand awareness – 25% of Latvia’s population knows Inbank. This means we’re present and accessible at the moments when people make decisions and take action – most often when buying electronics, renovating their home, improving their health, or changing their car. For our partners, this is also a major benefit, because Inbank’s payment solution no longer needs explaining – it’s already well-known and understood.”
The study also shows that Inbank is the most frequently used provider in the “buy now, pay later” category among Latvian residents who have used such an option over the past three years. This confirms that Inbank solutions have become a natural part of the purchase journey. A key trend is emerging: more and more consumers choose where to shop based on the available payment methods – both online and in physical stores.
“Inbank has become the market standard, because in 98% of cases, customers receive a financing decision instantly,” adds Skrinda. Two out of three Inbank customers say they plan to buy goods or services in instalments in 2026 as well. “This trend is also clearly visible among merchants, as shown by a 34% increase in our partner network in 2025,” Skrinda continues.
Survey data shows that customers value Inbank financing for its wide availability across the broad partner network. The application process and usage are transparent, convenient, and fast.
Context: The Inbank survey was conducted in November–December 2025 in cooperation with research company Kantar, surveying 1,000 Latvian residents and 500 Inbank customers.
